Passion Before Profit
Everything begins with a genuine love for cars and the culture surrounding them.
The Motor City Muscles Story
Motor City Muscles was not created overnight. It began many years ago with a kid who loved cars, grew up surrounded by the influence of Detroit, and never lost his passion for the machines that made the Motor City famous.
The name Motor City Muscles first came to me in the early 2000s. At the time, it was more than a business idea. It represented the cars I loved, the city that inspired me, and the automotive culture I always wanted to be part of.
Our Beginning
I officially formed Motor City Muscles in 2019, but the vision existed long before the LLC, the merchandise, or the website.
For years, the company remained an unfinished dream—something I believed in but had never fully brought to life. The passion was always there. The name was always there. What was missing was the moment that would finally turn the idea into something real.
That moment is here.
Giveaway Car No. 1 marks the true beginning of Motor City Muscles. It is more than the first vehicle we are giving away. It is the car that represents the official start of everything this company was always meant to become.
From this car forward, every build, every giveaway, every product, and every story will become part of Motor City Muscles history.
Our Mission
Motor City Muscles exists to celebrate the connection people have with cars.
It is for the kid staring through the window at the car of their dreams. It is for the enthusiast working late in the garage. It is for the person who remembers their first car, their father's car, or the one they wish they had never sold.
Our mission is to build more than another automotive apparel company. We are building a community around the cars, memories, people, and stories that keep automotive culture alive.
Through meaningful vehicle giveaways, original merchandise, unforgettable builds, and authentic storytelling, Motor City Muscles will give enthusiasts something they can become part of—not just something they can purchase.
The idea began decades ago. The company became official in 2019. But Giveaway Car No. 1 is where the real story begins.
Our Values
These aren't just values — they're the foundation of everything we create.
Built on Real Stories
The vehicles, products, and people we feature should have meaning—not manufactured hype.
Respect the History
We honor Detroit, American automotive culture, and the generations of builders and enthusiasts who came before us.
Create Something Lasting
We are not building Motor City Muscles for a season. We are building a name, a community, and a history that can continue for generations.